In a down falling economy advertising as a whole is far from falling. Ads are everywhere - Subways, Sidewalks, Conveyor Belts! Old and new mediums can be seen where ever you look. Those cutting advertising to save money are definitely cutting themselves short.
Simple radio, television, outdoor, direct, print, and publicity modes have been traditional staples in modern and historic ways to communicate brands and promotions. From ancient paintings to handbills and newspapers to emails, although print media has been steadily falling in readership other mediums are still steady, reliable outlets to use.
With the World Wide Webs beginning in 1990 and AOL/Netscape in 1993, a new medium for advertising was born, introducing such concepts as web banner ads and email solicitation. Websites have become a must for all companies and people to have. As I think about questions, I ask google or wiki-pedia and find answers within seconds. Google even has 3-D maps of ancient Rome and the world now! I tend to wonder if a company does not have a website, how would I know or find out any information about them. Google words, cell phone texting, social networking, online video-television and YouTube are fast growing in popularity as modes of advertising. These mediums should not be overlooked as a trend but integrated with older ways to continue to reach targets.
Integration is a key word I have used because online programs have created a new way to overcome such new technology as TiVo which allows users to surpass advertisements. Viewers have no option but to watch the ad if viewing an online program which ensures reaching target. Conventional advertising is still an option but not a good one because without integration targets cannot be hit fully. Branding is also not just an idea anymore but a use of multiple mediums for a product or company to reach their target.
"Admode" is a slang term I have chosen to create for this blog to mean: medium of advertising. (CP+B's Miller "Man Law" campaign used television as the admode.) The wording is a bit off but with every new word integration is needed to fall into place. Let me know what you think about it!
ADD THIS
