On March 4th I randomly turned on my television and flipped to Inside Edition when they aired a very interesting report about marketing real estate. To recap for you, people can rent Million-dollar homes for about a grand a month if they can furnish the home and maintain the house-keeping. This new way of selling homes is not only marketing but a medium in itself. Live promotions have been around for years, from store demos to celebrity endorsements, but this is new twist with live-in models. It almost reminds me of playing with barbie in a dollhouse when I was a child. Is creating a feeling in a home enticing to a buyer? Has the importance of branding now drifted into the realty sector of the market? What happened to placing a "For Sale" sign in the front yard or in the newspaper? Playing on the emotions of the buyer seeing a live home could be creating false hopes for a perfect family or family in general. I do not know if I would prefer to buy a home if I saw it with someone living in it or not because I have no experience with home-buying but I could imagine that a sale could be swayed by the emotional aspect.
This live AdMode shows that new mediums are NOT just a web concept but the entire idea of branding.
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